Dish Networks, owner of Blockbuster, announced that it will be closing the remaining 300 video retail stores it owns as well as the DVD-by-mail distribution service.

“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,” said Joseph P. Clayton, DISH president and chief executive officer. “Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings.”

In describing the future of the Blockbuster brand, DISH indicated that it will retain licensing rights to the Blockbuster brand, and key assets, including the company’s significant video library. DISH will focus on delivering the Blockbuster @Home service to DISH customers, and on its transactional streaming service for the general market, Blockbuster On Demand.

Blockbuster Now: Video on Demand Serfvice

The Blockbuster @Home service offers over 15 movie channels including STARZ® Cinema, EPIX®, Sony Movie Channel, and Hallmark Movie Channel, plus over 20,000 movies and TV shows streamed to TVs, computers or iPads®. The service includes access to the Blockbuster @Home ‘app’ currently available to the millions of TVs served by DISH’s Hopper® Whole-Home HD DVR set-top box.

Available to anyone, Blockbuster On Demand is a transactional streaming video service offering thousands of movies viewable on connected devices including PCs, tablets, smartphones, Slingbox, Roku and select Samsung TVs and Blu-ray players. Consumers can learn more at www.blockbusternow.com.