{"id":2247,"date":"2013-11-25T11:24:09","date_gmt":"2013-11-25T19:24:09","guid":{"rendered":"https:\/\/qgp.ykq.mybluehost.me\/cinephiled\/?p=2247"},"modified":"2013-11-25T11:24:09","modified_gmt":"2013-11-25T19:24:09","slug":"catching-fire-sets-box-office-record-november","status":"publish","type":"post","link":"https:\/\/www.cinephiled.com\/catching-fire-sets-box-office-record-november\/","title":{"rendered":"‘Catching Fire’ Sets Box Office Record for November"},"content":{"rendered":"

The second installment of The Hunger Games<\/em> franchise torched the weekend box office like nobody’s business, with Catching Fire<\/em> generating $161.1 million in North American ticket sales between Thursday and Sunday.<\/p>\n

But it also marked a significant broadening in its audience appeal, with Catching Fire<\/em> attendees being 59 percent female, compared to\u00a0The Hunger Games’<\/em> opening-weekend audience, which was 71 percent female. That marked change is partly due to the rigorous marketing around Catching Fire \u2014 <\/em>a higher budget, more\u00a0battle scenes shown, and the Imax affiliation all boosted the film’s marketing campaign. Jennifer Lawrence’s star power didn’t hurt either.<\/p>\n

Lionsgate states that Catching Fire<\/em> also drew crowds that were more balanced between “young” and “old” \u2014 in movie industry terms, those under and over the age of 25. Hunger Games<\/em> had a higher share of “old” audience members.<\/p>\n

This wider range of audience helped Catching Fire<\/em> set an industry record for the biggest November domestic opening. The previous record-holder was The Twilight Saga: New Moon<\/em> (2009), which took in $155.5 million.<\/p>\n

With an 89% positive rating on RottenTomatoes.com, and an additional weekend foreign gross of $146.6 million, Catching Fire<\/em> is burning bright.<\/p>\n

(Via NY Times <\/a>and Box Office Mojo<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"

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