Way back in March, actor Will Ferrell took the stage on Conan O’Brien’s talk show in full character as Ron Burgundy, the ’70s-vintage, dopily misogynistic hero of the 2004 movieAnchorman. Lapels flaring, jazz flute in hand, he announced that the world would have to wait another nine months for the sequel, Anchorman 2: The Legend Continues.
The marketing blitz has only intensified since then. A Ben & Jerry’s ice cream tie-in. AnAnchorman exhibit at Washington, D.C.’s Newseum. Seventy car commercials starring Ron Burgundy. (Chrysler reported record sales after they went viral on YouTube.) An event at Emerson College in Boston naming their communications department after him, if only for a day. A Ron Burgundy “autobiography” — excerpted in The New Yorker. Appearances on ESPN, MTV, even a Canadian curling competition.
Read the complete story on NPR.
And check out a sampling of the appearances and video promotion below.
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